Session 4: Business Tapas Workshop Mini-Series; The World of TikTok

This workshop is part of a Business Tapas workshop mini-series. Attending each session earns you a raffle ticket for our grand prize draw, where one lucky winner will receive 1:1 expert follow-up session, exclusive Business Tapas goodies, and a selection of local food and drink vouchers! The more sessions you attend, the more tickets you collect, increasing your chances of winning this fantastic prize!

Get ready to explore the World of TikTok in Session 4 of the Business Tapas Workshop Mini-Series! 

This workshop is your gateway to understanding and leveraging one of the fastest-growing social platforms for brand visibility. In the session, we’ll cover TikTok basics—what it is, who it’s for, and how to navigate key features to engage your audience. You’ll learn the art of creating valuable, attention-grabbing content and gain practical tips to build confidence and start building traction for your account.

We’ll also introduce advertising on TikTok, walking through different ad types, their pros and cons, and how to strategically select the best option for your goals. We’ll also touch on influencer marketing as a powerful option for businesses of any size—proving that TikTok isn’t just for big brands with big budgets!

This TikTok-focused session is part of the wider Business Tapas Workshop Mini-Series, a five-course lineup designed to empower your brand across various digital platforms. Register for all sessions to gain a full set of tools and tactics for a standout digital presence!

And don’t forget—attending each session earns you a raffle ticket for our grand prize draw, where one lucky winner will receive 1:1 expert follow-up sessions, exclusive Business Tapas goodies, and a selection of local food and drink vouchers! The more sessions you attend, the more tickets you collect, increasing your chances of winning this fantastic prize!

Final workshop in this series:

• 25th February – Demystifying AI - Pat Szubryt

The event is funded by the UK Government through the UK Shared Prosperity Fund. 

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. Visit UK Shared Prosperity Fund: prospectus for more information. 

Visit the Cheshire West and Chester Council website for information on the UKSPF Communities and Place, and People and Skills projects.