Cheshire Day is an annual multi-organisational and multi-channel initiative with the aim of raising the profile of Cheshire as a place to stay, work and play. It is a chance to celebrate
and be proud of Cheshire, the people that make up our county, the businesses and organisations that thrive here, the landscapes, city, towns and villages, which are all a part of the Cheshire story.
Once again led by Marketing Cheshire, the area’s Destination Management Organisation, the aim is to mark 30 March as Cheshire Day to local and national audiences and to also gain additional insight into what being in Cheshire means to those who live, work, study and visit here, all of which will help shape future place marketing activity and destination campaigns.
A package of resources has been made available to anyone who would like to be involved and follows on from two workshops held recently and an online seminar with organisations and networks mainly linked to the visitor economy. Those individuals, organisations and networks are now helping spread the word, as Ambassadors, and will share and encourage
others to share their Cheshire Stories using #CheshireDay and upload information to the specially created portal.
Cheshire Day 2022 had an organic reach of 9 million, 17,000 interactions and 1,800 posts.
It contributes to place marketing programmes and continues to build as an annual initiative with the support of local businesses, residents, visitors and the three local authorities.
What is happening
This year, the aim is to capitalise upon previous years, and we are asking residents, businesses, and organisations to share their ‘Cheshire Story’ in advance of and on 30 March and:
1. promote Cheshire Day to networks, businesses and residents
2. tell your Cheshire Story on the Cheshire Day portal
3. use #ChesterDay on social media posts on 30 March
4. monitor social media accounts on the day and tag accounts making #CheshireDay
posts.
You can find out more information and download the brandmark and ambassadors guide, as well as watch the webinar and download the slide deck here.
Residents, businesses and anyone with a connection to Cheshire are encouraged to engage and promote the Day and create innovative digital content – music, blogs, videos and engage on-line by sharing digitally what they love about Cheshire, with the Council resharing content from Marketing Cheshire on the day.
West Cheshire Museums, Markets, Archives and Libraries will be taking part in Cheshire Day showcasing on-line aspects of their activity to celebrate Cheshire and encourage visits for example to Lion Saltworks with a discounted entry offer; Archives telling their Cheshire story through the history of each of the West Cheshire Museums through social media posts;
Chester Market will be promoting and showcasing the best of Cheshire, highlighting local suppliers and producers, with a special ‘best of Cheshire weekend’ and Libraries are hosting a coffee afternoon at Blacon Library, to share stories, photos and memories of Cheshire with the Blacon History Group.
Cheshire flags will also fly at Civic Way, Ellesmere Port; Wyvern House, Winsford and Northwich Memorial Court.
When it is happening
Awareness raising and planning has been taking place during February and early March with activity encouraged during the build up to Cheshire Day itself on Thursday, 30 March.
