The Northwich Business Improvement District team (BID) is funded by a levy on local businesses who must vote, every five years, on whether they’re providing value for money.
In the latest ballot to decide whether to extend BID’s term until September 2029, an overwhelming 83 percent businesses voted to retain the team’s service.
As well as increasing footfall in the town by helping to organise large-scale events such as Piña Colada and the Christmas Extravaganza, BID also invests in keeping the town centre looking its best, reduces crime, offers help with marketing, and delivers training courses to businesses keen to grown.
Northwich BID manager, Nikki Halliday, says the team has been responsible for increasing footfall by tens of thousands in the last ten years, while at the same time, reaching out on social and other media to millions of potential consumers and visitors to the town.
She added: “It’s great to know businesses in Northwich want to see the town continue to develop and flourish as much as we do, and it’s brilliant to receive their support.
For the full story, see Northwich Guardian