Two sisters have relocated their business from Manchester to the Cheshire village of Farndon to help them to grow it into a multi-million-pound beauty brand.
Sarah and Emma Cross launched CODE Beautiful in 2014, their own range of ‘natural, quick and easy’ cosmetics aimed at women aged 30 to 75+. The award-winning range, which is cruelty-free and vegan, was created by asking and listening to feedback from women about the products they really wanted.
The sisters work with manufacturers in Italy and Germany to create the highest quality products. Customers include make-up artists and celebrities.
Sarah, who is also an export champion for the Department of Trade and Industry, has a background in consumer brands including working for iconic hair brand ghd. Emma previously worked in IT for North Wales Police.
Sarah said: “We came up with the idea for the company after a friend and I were chatting about mascara and the fact we could never find the perfect one.
“It took two years of hard work, research and development but in 2014 we launched our holy grail of mascaras. Since then, we’ve launched a number of new products including our best-selling Lid Lift Enhance, a concealer, primer and eyeshadow in one and the antidote to tired eyes.
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